Ethos, Pathos, Logos

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What is Ethos?

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Ethos is a persuasive technique that appeals to the audience's trust and credibility. It often involves the character or credibility of the speaker or writer.

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What is Pathos?

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Pathos is a persuasive technique that appeals to the audience's emotions. It aims to evoke feelings such as sympathy, anger, or happiness.

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What is Logos?

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Logos is a persuasive technique that uses logic, facts, and evidence to convince the audience. It relies on rational arguments.

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Example of Ethos in advertising?

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Using a celebrity endorsement to promote a product, suggesting that the product is trustworthy because a well-known figure uses it.

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Example of Pathos in advertising?

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An advertisement showing sad animals in shelters to evoke sympathy and encourage people to adopt pets.

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Example of Logos in advertising?

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A commercial that presents statistics showing that 90% of users reported satisfaction with a product.

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How does Ethos build trust?

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Ethos builds trust by demonstrating the speaker's credibility, expertise, and moral character.

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How does Pathos influence decision-making?

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Pathos influences decision-making by appealing to the audience's emotions, making them feel connected to the message.

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How does Logos support arguments?

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Logos supports arguments by providing logical reasoning, facts, and data that back up claims.

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What is a common mistake in using Ethos?

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A common mistake is relying solely on personal credibility without providing evidence or logical reasoning.