SBE Individual Certification: Product/Service Management

Front

All the decisions made by a business about what to sell and how to position those products and services in the marketplace:

Back

Product Service Management

Front

__________ refers to identifying product features and methods that will contribute to product sales.

Back

Product Planning

Front

The collective group of different products produced by a manufacturer or sold by an intermediary/retailer is called the _________.

Back

Product Mix

Front

A group of related products sold by a business is called a ____________.

Back

Product Line

Front

The number of product lines within a product mix is called the ____________.

Back

Product Width

Front

The number of products within a product line is referred to as _____________.

Back

Product Depth

Front

The ____________ includes four stages: introduction, growth, maturity, and decline.

Back

Product Life Cycle

Front

This image reflects the ___________.

Back

Product Life Cycle

Front

The ________ phase is the most expensive stage of the product life cycle.

Back

Introduction

Front

The _______ phase is marked by increased sales and profits, brought about by widespread knowledge of the product throughout the target market.

Back

Growth