Ethos, Logos, Pathos

Front

What is Pathos?

Back

Pathos is a method of persuasion that appeals to emotions and feelings.

Front

What is Ethos?

Back

Ethos is a method of persuasion that requires a credible authority to convince the audience.

Front

What is Logos?

Back

Logos is a method of persuasion that uses logical reasoning and facts to convince the audience.

Front

Give an example of Pathos in advertising.

Back

An example of Pathos is a charity ad that says, 'Donate just $1 a day to starving children. Make sure no one goes hungry under your watch!'

Front

Give an example of Ethos in advertising.

Back

An example of Ethos is a commercial featuring Michael Jordan saying, 'Wear Air Jordans at your next game, and see how high you fly!'

Front

What are the three Greek appeals?

Back

The three Greek appeals are Ethos, Pathos, and Logos.

Front

How does Pathos affect an audience?

Back

Pathos affects an audience by evoking emotions such as sympathy, anger, or happiness.

Front

How does Ethos build trust?

Back

Ethos builds trust by establishing the credibility and authority of the speaker or source.

Front

What role does Logos play in persuasion?

Back

Logos plays the role of using logical arguments and evidence to persuade the audience.

Front

What is an emotional appeal?

Back

An emotional appeal is a persuasive technique that targets the audience's feelings to influence their decisions.