Digital Marketing Q2 Benchmark Part 1

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Which of the following is NOT an example of a clear call to action? Buy now to get 33% off of your purchase., Click here to download your FREE guide., HotRods is the best car wash in town., Visit www.abcdefg.com to learn more.

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HotRods is the best car wash in town.

Front

A _______ is a statement or phrase that encourages audience response.

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Call to action

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What are the three main goals of marketing?

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Increase sales, build brand awareness, and engage customers

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True or False: When businesses use the word “messaging,” they are only referencing a written set of words.

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False

Front

What are the 4 Ps of marketing?

Back

Price, Product, Promotion, Place

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Which of the following best describes marketing? Options: The process of communicating a company’s value to customers, The process of directly promoting a product or service, The process of creating and maintaining the identity of a brand, A range of activities that assist customers in resolving issues

Back

The process of communicating a company’s value to customers

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Social media marketers operate largely under which of the 4 Ps?

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Promotion

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Hustle & Bustle sells high-end diaper bags made from sustainably sourced materials. Which of the following buyer personas best fits the corresponding target audience? Millie is 40 years old, is married, earns $35,000 a year, and searches terms like “recyclable materials.” Shannon is 35 years old, is married, is a stay-at-home mom, has three children under the age of three, has a household income of $90,000 a year, and searches terms like “mom life hacks.” Ryan is 27 years old, is single, has one 5-year-old, earns $55,000 a year, and searches terms like “best elementary schools near me.” Ellie is 28 years old, is single, has 3-year-old twins, earns $45,000 a year, and searches terms like “affordable childcare.”

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Shannon is 35 years old, is married, is a stay-at-home mom, has three children under the age of three, has a household income of $90,000 a year, and searches terms like “mom life hacks.”

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True or False: A brand is the distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors.

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True

Front

Sweater Weather, a sweater retailer, manually selects its target audience on Facebook based on location, age, and language. Which type of Facebook audience targeting is it using?

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Demographic targeting