One way to describe a target market is...
Principles of Marketing Mid-Term questions (Fall 2024)

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9th - 12th Grade
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1.
FLASHCARD QUESTION
Front
Back
group of customers the business seeks to attract.
2.
FLASHCARD QUESTION
Front
The Hoff Company decided it would be more successful if it divided the total market for its products into smaller, more specific groups of consumers. This business is engaged in
Back
market segmentation.
3.
FLASHCARD QUESTION
Front
Segmenting the market based on where people live.
Back
Geographics
4.
FLASHCARD QUESTION
Front
Psychographic/lifestyle segmentation refers to:
Back
customer values, attitudes, and hobbies
5.
FLASHCARD QUESTION
Front
Which of the following is not an element of demographic segmentation? age, income, personality, gender
Back
personality
6.
FLASHCARD QUESTION
Front
___________is based on the way a customer use the product.
Back
Product Benefit
7.
FLASHCARD QUESTION
Front
A new yoga studio opened and wants to promote their new business to active stay-at-home parents. They post flyers advertising their new classes at the local Mommy & Me Dance Class. This is an example of what type of market segmentation?
Back
Psychographic/Lifestyle
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