Marketing Exam Review part 2 (Fall 24)

Front

A customer relationship management (CRM) system is a technology system for managing all company interactions with current and potential:

Back

customers

Front

Which stage of the sales pipeline is where a company identifies potential customers?

Back

prospecting

Front

Which stage of the sales pipeline is where a company determines if a customer has potential or need to purchase?

Back

qualification

Front

During which stage of the sales pipeline does the bulk of selling occur and product demos and/or free trials are offered?

Back

nurturing

Front

Which stage of the sales pipeline is when a company converts the potential customer into an official sale?

Back

closure

Front

Which stage of the sales pipeline is when a company works to continue its relationship with its customers, keep and maintain repeat customers, and to reduce churn?

Back

retention

Front

The electronic storage of large amounts of company information is:

Back

data warehouse

Front

The process of finding patterns and anomalies (irregularities) in data to predict outcomes is:

Back

data mining

Front

Which term refers to the actions a company takes to keep, and maintain repeat customers?

Back

customer retention

Front

Potential customers are also referred to as: analytics, leads, data, segmentation

Back

leads