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Slippery Slope

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A fallacy that forces listeners to choose between two alternatives when more than two alternatives exist.

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Causal Reasoning

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Reasoning that seeks to establish the relationship between cause and effect.

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Monroe’s Motivated Sequence

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A method of organizing a persuasive speech that seeks immediate action, consisting of five steps: attention, need, satisfaction, visualization, and action.

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Problem-Solution Order

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A method of organizing persuasive speeches in which the first main point deals with the existence of a problem and the second main point presents a solution to the problem.

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Evidence

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Supporting materials used to prove or disprove something.

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Fallacy

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An error in reasoning that renders an argument invalid.

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Comparative Advantages Order

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A method of organizing persuasive speeches that compares the advantages of one solution over others.

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Problem-Cause-Solution Order

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A method of organizing persuasive speeches that first identifies a problem, then discusses its causes, and finally presents a solution.

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Credibility

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The quality of being trusted and believed in, often established through evidence and speaker's reputation.

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Persuasive Speech

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A speech aimed at convincing the audience to accept a particular viewpoint or take a specific action.