Advertising Techniques Flashcard

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Grace Period

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The amount of time you have to pay the balance before interest or finance charges are applied to your credit card bill.

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Variable Expense

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A cost that varies over time according to a number of factors, such as gas prices or food.

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Routing Number

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The number at the bottom of a check that links that particular check to a specific bank, serving as an identification number.

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Testimonial

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A marketing technique where celebrities give positive statements about a product they are endorsing.

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Net Pay

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The amount that you receive on your paycheck after deductions.

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Credit Limit

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The maximum amount of credit that a financial institution extends to a client.

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Fixed Expense

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A cost that does not change over time, such as rent or mortgage payments.

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Balance

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The total amount of money owed on a credit card or the amount remaining in an account.

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Cary Over Balance

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The amount of money that is carried over from one billing cycle to the next on a credit card.

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Bandwagon

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A marketing technique that suggests that everyone is using a product, so you should too.