A particular product or company associated with a name, logo, or unique characteristic that serves to identify a particular product or company is called:
HTMP Chapter 4 Review

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Specialty
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9th - 12th Grade
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Easy
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1.
FLASHCARD QUESTION
Front
Back
A Brand
2.
FLASHCARD QUESTION
Front
For increased financial success, hospitality and tourism depend heavily on _____________ as a source of repeat business.
Back
Guest loyalty
3.
FLASHCARD QUESTION
Front
Providing guests with something worth remembering is known as: The trip experience, The guest exercise, The guest experience, The personal experience
Back
The guest experience
4.
FLASHCARD QUESTION
Front
Employees need to be able to see the guest experience from two different viewpoints: The employee’s perception of what is being provided, and the guest’s perception of what is being received.
Back
The employee’s perception of what is being provided, and the guest’s perception of what is being received.
5.
FLASHCARD QUESTION
Front
Why is the guest cycle different from the guest experience?
Back
Because of the difference in each person’s personality, background, and interests.
6.
FLASHCARD QUESTION
Front
The stages of the guest experience cycle are: Idea, decide, participate, advocate
Back
Idea, decide, participate, advocate
7.
FLASHCARD QUESTION
Front
What are the four steps to providing a seamless guest experience?
Back
Be outstanding at your job; Project a positive image and energy; Provide above-and-beyond service; and Show R.A.V.E.
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