Ethos, Logos, Pathos

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What is Ethos?

Back

Ethos is a rhetorical appeal to credibility or character. It establishes the speaker's authority and trustworthiness on a subject.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to evoke feelings in the audience to persuade them.

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Example of Ethos: 'As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.' What does this illustrate?

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This illustrates Ethos, as the speaker is establishing credibility based on their profession.

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Example of Logos: 'Every day, tuberculosis kills 5,000 people. The global incidence rate of tuberculosis is rising; therefore, we need to commit more resources to finding a more effective cure.' What does this illustrate?

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This illustrates Logos, as it uses statistics and logical reasoning to make a case.

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Example of Pathos: 'The lifelong pain and anguish experienced by children of abusive and neglectful parents can never be erased.' What does this illustrate?

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This illustrates Pathos, as it appeals to the audience's emotions.

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What is the primary purpose of using Ethos in persuasion?

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The primary purpose of using Ethos is to establish the speaker's credibility and gain the audience's trust.

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What is the primary purpose of using Logos in persuasion?

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The primary purpose of using Logos is to appeal to the audience's logical reasoning and provide evidence.

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What is the primary purpose of using Pathos in persuasion?

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The primary purpose of using Pathos is to evoke emotions in the audience to persuade them.

Front

Identify the rhetorical appeal: 'If you're still unsure, please consider that my advanced degree and fieldwork speak for themselves.'

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This is an example of Ethos.