Persuasive Techniques Flashcard

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What is Ethos?

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Ethos is a persuasive technique that establishes credibility or trustworthiness of the speaker or writer. It appeals to the audience's sense of ethics and character.

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What is Logos?

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Logos is a persuasive technique that uses logic, reasoning, and evidence to convince the audience. It often includes statistics, facts, and logical arguments.

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What is Pathos?

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Pathos is a persuasive technique that appeals to the audience's emotions. It aims to evoke feelings such as sympathy, anger, or happiness to persuade.

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Example of Ethos:

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A speaker mentions their qualifications, such as holding a PhD or having years of experience in a relevant field.

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Example of Logos:

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A statement like 'Research shows that students who study regularly score higher on tests' uses data to support an argument.

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Example of Pathos:

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A charity campaign shows images of suffering animals to evoke compassion and encourage donations.

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How does Ethos differ from Logos?

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Ethos focuses on the credibility of the speaker, while Logos relies on logical reasoning and evidence.

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How does Pathos enhance a persuasive argument?

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Pathos enhances a persuasive argument by connecting with the audience's emotions, making them more likely to respond positively.

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What role do statistics play in persuasive writing?

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Statistics provide evidence and support for claims, making arguments more convincing through the use of Logos.

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Why is it important to understand persuasive techniques?

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Understanding persuasive techniques helps individuals critically evaluate arguments and improve their own persuasive writing and speaking.