Business of Retail Ch 3

Front

What is visual merchandising?

Back

Visual merchandising is the practice of designing and arranging retail space to enhance the presentation of products and create an engaging shopping experience for customers.

Front

What is the primary goal of visual merchandising?

Back

The primary goal of visual merchandising is to allow customers to make a connection with products, encouraging them to purchase.

Front

What should a store do with leftover seasonal merchandise after the season ends?

Back

A store should mark down the merchandise to encourage sales rather than throwing it away or keeping it in storage.

Front

What is an end-cap display?

Back

An end-cap display is a promotional display located at the end of an aisle in a retail store, designed to attract customer attention and promote specific products.

Front

What is the importance of customer safety in retail?

Back

Customer safety is crucial in retail; associates should ensure customers are unharmed and manage any hazards promptly.

Front

What is a mix and match special in retail?

Back

A mix and match special allows customers to purchase multiple items at a discounted price, encouraging bulk buying.

Front

How should a cashier process a sale for multiple items on a special offer?

Back

The cashier should scan one of each item and update the quantity to reflect the total number of items purchased, ensuring the customer receives the special pricing.

Front

What is the role of a sales associate when an accident occurs in the store?

Back

The sales associate should check on the customer involved in the accident and ensure the area is safe until it can be cleaned up.

Front

What is the purpose of markdowns in retail?

Back

Markdowns are used to reduce the price of unsold merchandise to stimulate sales and clear inventory.

Front

What are the benefits of effective visual merchandising?

Back

Effective visual merchandising can increase customer engagement, enhance the shopping experience, and boost sales.