Intro to Business - Chapter 10

Front

Which of the following would NOT generally be considered one of the marketing functions? Price, Promotion, Product, Repair

Back

Repair

Front

This marketing function involves communicating directly with customers to determine their needs.

Back

Selling

Front

Which of the following is a function of promotion? Advertising, Improving Products, Budgeting for Marketing Activities, Market Research

Back

Advertising

Front

What are the four elements of a marketing mix?

Back

product, distribution, price, and promotion

Front

The first step in the consumer decision-making process is to:

Back

recognize a need

Front

Additions and improvements to a basic product are called:

Back

Product Features

Front

Services are intangible. This means that:

Back

they have no physical form

Front

Product costs + operating expenses + profit =

Back

Selling Price

Front

Businesses that take part in a channel of distribution are known as: Distributors, Consumers, Retailers, Channel Members

Back

Channel Members

Front

Personal selling is usually done: face-to-face with each customer

Back

face-to-face with each customer