Chapter 5: Market Research Vocabulary ENTRE 2024-25

Chapter 5: Market Research Vocabulary ENTRE 2024-25

Assessment

Flashcard

Business

12th Grade

Hard

Created by

Wayground Content

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34 questions

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1.

FLASHCARD QUESTION

Front

companies sell primarily to customers

Back

B2C

2.

FLASHCARD QUESTION

Front

companies that sell goods or services identical to goods or services you sell

Back

direct competitors

3.

FLASHCARD QUESTION

Front

companies that sell different but similar good or services

Back

indirect competitors

4.

FLASHCARD QUESTION

Front

companies sell primarily to businesses

Back

B2B

5.

FLASHCARD QUESTION

Front

group that the company aims at selling to

Back

target market

6.

FLASHCARD QUESTION

Front

process of dividing a large market into smaller groups

Back

market segmentation

7.

FLASHCARD QUESTION

Front

a statement that lists special features or benefits or a business or product and highlights its competitive advantage

Back

USP

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