Marketing Vocabulary

Front

brand

Back

a particular make of product

Front

the person who buys and uses a product or service

Back

consumer

Front

the delivering of products to end-users, inc. advertising, storing etc

Back

distribution

Front

the concept or perception of a firm or product held by the general public

Back

image

Front

the place where a product is actually sold to the public

Back

point of sale

Front

study of consumers’ needs & preferences, often for a particular product

Back

market research

Front

the wrapping or container for a product

Back

packaging

Front

This word means "a picture, short film, song, etc. that tries to persuade people to buy a product or service"

Back

advertisement

Front

Which of these types of advertising is NOT mass media? television, word of mouth, internet, radio

Back

word of mouth

Front

________ buy from wholesalers and sell to consumers.

Back

retailers