Chapter 5 Sports and Entertainment Marketing

Chapter 5 Sports and Entertainment Marketing

Assessment

Flashcard

Life Skills

9th - 12th Grade

Hard

Created by

Wayground Content

FREE Resource

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40 questions

Show all answers

1.

FLASHCARD QUESTION

Front

To interpret data, marketers must have the knowledge to see patterns and understand what those patterns mean.

Back

True

2.

FLASHCARD QUESTION

Front

After Marketing data is gathered, researchers will look for patterns and understand what those patterns mean.

Back

True

3.

FLASHCARD QUESTION

Front

Revealing patterns and measuring data are part of analytics, of finding meaning in the data. True or False?

Back

False

4.

FLASHCARD QUESTION

Front

The final step in the marketing research process is to determine a solution to the problem.

Back

False

5.

FLASHCARD QUESTION

Front

In some businesses, gut feelings and intuition are used in decision making. True or False?

Back

True

6.

FLASHCARD QUESTION

Front

A calculation of the estimated profit a business will earn from a customer is called the customer's lifetime value, or CLV.

Back

True

7.

FLASHCARD QUESTION

Front

Some large companies have a marketing research department within the firm but also work with outside marketing research firms.

Back

True

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