Business of Retail Ch. 3 Marketing & Merchandising

Front

While the season is changing from summer to back to school, a manager asks a sales associate for ideas on a sales strategy that will help clear out the remaining summer merchandise. Which of the following strategies is most likely to help reach this goal? Options: Introduce an employee incentive plan for the salesperson who sells the most summer apparel that week, Suggest shipping the summer merchandise to an outlet store to make room for the spring line, Put up signs throughout the store stating that all summer merchandise is ”while supplies last", Reduce pricing on summer apparel by 60% or more and add incentives for purchasing sunscreen, bathing suits, and tank tops

Back

Reduce pricing on summer apparel by 60% or more and add incentives for purchasing sunscreen, bathing suits, and tank tops

Front

Your store is running a promotion on pickles. They have created an end-cap display. A customer accidentally runs into the display with their shopping cart and many bottles of pickles fall and break. You see the mess as you walk by. What’s the best next step for the sales associate?

Back

Check on the shopper to ensure they are unharmed and direct traffic away from the area until it can be cleaned up.

Front

What should a store do with their 4th of July merchandise on the 5th of July?

Back

Mark down the merchandise.

Front

Sharon is a sales associate and recently changed the arrangement of merchandise on the sales floor and would like to determine whether the new setup is helping sales. Which is the best way for Sharon to accomplish this?

Back

Pull sales reports from before and after the merchandising change and compare the associated sales figures.

Front

__________________ is not an example of a suggestive selling technique

Back

A messy display of tank tops

Front

A shoe store is selling sandals, and a sales associate notices that a nearby department store is running a sale on sandals for the same price. What is the best strategy the associate can use to make sure the shoe store’s sandals sell?

Back

Use approved signage that advertises the sandals as the store’s “Everyday low price.”

Front

_____________ is the action of promoting and selling products and services through advertising, space management, and product branding

Back

Marketing

Front

What would be the proper way to process the sale at the register for 2 Black Beans, 5 Kidney Beans, and 3 Golden Corn cans?

Back

Scan 1 can of black beans and update the quantity to 2; 1 can of kidney beans and update the quantity to 5; and 1 can of golden corn and update the quantity to 3.

Front

Portion strategies includes all of the following except: Sales Promotion, Direct marketing, Personal selling, Pricing History

Back

Personal selling

Front

How can the associate best be prepared to answer similar questions about seasonal merchandise? Options: Try to find out the information by reading the company’s promotional material, Follow up with the other associate to find out about the store’s seasonal merchandising plan, Wait for a friend who works in the buying department to come back from annual leave and then ask him, Hope the merchandise arrives before the question comes up again.

Back

Follow up with the other associate to find out about the store’s seasonal merchandising plan