What Is Marketing?

Front

The term that best describes the process of identifying, satisfying, and maintaining customer relationships is:

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marketing

Front

A process in marketing involving a provider, a customer, a product, and a transaction is known as the:

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exchange process

Front

A business has developed a product, but is unsure where to focus its efforts to sell the product. Marketing can help this company by:

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identifying potential customers

Front

As a marketer you are creating an exchange process for a company. What is your main responsibility?

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the entire environment in which the value exchange takes place

Front

Easy Walk, a pet leash company, doesn’t conduct customer surveys. If it had it would discover that one of its main leash lines frequently snags and breaks, and customers are dissatisfied. The product defect is not addressed and nothing changes for the customer, so the customer leaves. Because the company did not have good marketing, it failed to

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retain customers

Front

You just experienced an example of:

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a poor marketing strategy process

Front

The paid announcement in various media forms calling public attention to a need, product, service, or company for the purpose of selling something is the description of which marketing tool?

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advertising

Front

Jose needs a new mountain bike since his old one was run over by the garbage truck. He has seen the Trek bike company sponsoring races and seen its logos worn by top riders, so he decides to purchase a Trek bike. Jose was influenced by which marketing tool?

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branding

Front

This is an example of a marketing strategy that:
does not intrude on daily life,
provides information that customers want,
ignores customer perception

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ignores customer perception

Front

A company’s strategy stems from the ideology that “the customer is king,” and the company tries to understand its customer as much as possible. Which concept is the company using to drive its success?

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marketing concept