Social Media - Practice Test C

Front

A retail store is looking for ways to expand its online sales. They want to know how many in-person store customers are also online shoppers that would join a membership program. What kind of big data strategy are they following?

Back

Performance management

Front

What type of report should Josh create to brief the leadership team on the results of this year’s social media campaigns?

Back

Executive

Front

Moe has been asked to draft strategies to improve how the company is ranked on search engine results. Moe is looking first at how social media can have an impact. Which of the following would be an easy but effective strategy to implement? Include links to the company’s website on all posts, Use videos and images on at least 50 percent of all posts, Increase the number of influencers that the company leverages, Eliminate the use of hash tags and keywords on posts.

Back

Include links to the company’s website on all posts.

Front

What would a kilobyte of data in a social media post look like?

Back

Approximately 2-3 paragraphs of text.

Front

The social media team wants to increase how many influencers they use on social media by 10%. They are developing an outreach campaign to achieve this goal. Which of the following would be an effective strategy to use? Options: Implement an employee campaign that rewards those who submit ten or more good names., Send a letter to every name that is in the company’s customer database., Use a landing page link that lists perks for company influencers along with a sign-up link., Use text messaging along with phone calls to create interest in being an influencer.

Back

Use a landing page link that lists perks for company influencers along with a sign-up link.

Front

How should Sue choose the social media platforms for her sewing business campaign?

Back

Select platforms that her target audience is active on.

Front

Kaito is the social media manager for a company that makes automobile parts. He asked the engineers to write some blog posts on how quality cars are designed. Why did Kaito want to implement this social media trend?

Back

The company will be seen as an expert on the topic which will increase brand reach.

Front

Company A wants to study social media data from the last three years. They are looking for patterns that will guide their plans for social media campaigns next year. What is this process called?

Back

Social media mining

Front

How can Arturo calculate the social media reach?

Back

Add up the number of followers you have on each social media site.

Front

What stage of the social media strategy plan cycle is Leo in if he is classifying respondents as primary, secondary or tertiary and determining the probability of each group purchasing company products?

Back

Identify target audience