Social Media - Practice Test A

Front

When identifying influencers, it is important to remember Brian Solis's three Rs. Reach and relevance are two of the Rs. Which of the following is the third R?

Back

Resonance

Front

What stage of the social media risk assessment are they in after implementing a policy for three reviews of a drafted post to reduce threats and weaknesses?

Back

Monitor risks and revise strategies

Front

Sue is leading her team in their annual risk analysis of their social media strategies. Which of the following will she have the team do first? Manage and mitigate risks, Monitor threats and revise strategies, Assess and evaluate risks

Back

Identify threats and weaknesses

Front

What should Tyrone consider when deciding if an Instagram account would help his skateboard company?

Back

Age of customers, customer income and gender.

Front

Company A is concerned about employees placing personal posts on social media while at work. They have decided to revise the current policy to cover guidelines for social media use while at work. Why is this company doing this?

Back

An employee’s personal social media use can hurt the company’s brand.

Front

How can Company XYZ grab the attention of adults 60 and older for their new AI vacuum using social media?

Back

Post an infographic.

Front

Company A has used social media as a primary marketing tool for the last three years. Their amplification rate is very good. What is the likely reason for this growth?

Back

The posted content was engaging and resulted in reposts.

Front

How can a local grass and seed store ethically use social media to promote their knowledge and experience against big stores?

Back

Post blogs on how to tackle some common planting issues.

Front

How can an online clothing store identify the sales coming from their social media campaign on Instagram and Facebook for their new spring line of clothing?

Back

Track the click-through and conversion rates.

Front

Alethia is at a conference about social media marketing risks. She will be briefing her management on the risks when she returns so that their Terms of Use policy can be updated. Which of the following risks does Alethia's company have no control over? A link in a comment that points to a competitor’s website. A comment to a post that bullies another person or group of people. The use of cookies by social media sites to collect user information. The poor engagement that a carefully planned social campaign receives.

Back

The use of cookies by social media sites to collect user information.