Front

What are some of the new features offered by movie theaters in recent years? VIP reserved seating, 3D, IMAX, All of the above

Back

All of the above

Front

Why were movie theaters in trouble during the 1950s?

Back

The Supreme Court ruling forced major studios to sell their theater chains.

Front

Who was the horror film director and marketing genius responsible for popularizing gimmicks in the 1950s?

Back

William Castle

Front

What was one of the first major gimmicks in the 1950s?

Back

3D movies

Front

How did William Castle promote his horror films to teenagers?

Back

By emphasizing the interactive experience of his movies

Front

Which film did William Castle release in 1958 and use a thousand-dollar insurance policy to create buzz?

Back

The Tingler

Front

What was the purpose of the "fright break" in Castle's film "Homicidal"?

Back

To give audience members a chance to leave the theater if they were too scared

Front

What technology was used for the first feature-length talking film?

Back

Vitaphone

Front

What was one of the challenges faced by early color films?

Back

The difficulty of synchronizing color with sound

Front

What is the term for cutting a film in a way that conveys the storyline without explicitly telling the audience what to think or feel?

Back

Montage