Marketing - product life cycle

Front

Which phase of the Product life cycle is a downward turn in sales leading to the demise of a product? Options: Introduction, Growth, Maturity, Decline

Back

Decline

Front

Why might profits sometimes decline for the company that first introduced the product during the growth stage of a product's life cycle?

Back

Because competitors have entered the market.

Front

Which of the following is a way that a business can extend the life cycle of an established product? Options: promoting the product to current users, finding new uses for the product, restricting distribution, attracting customers who are innovators

Back

finding new uses for the product

Front

Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor's brand. What strategy would be most appropriate to use in this situation?

Back

modify or update the product to renew customer interest

Front

Where would Coca Cola (original) likely be placed? Options: Introduction, Growth, Maturity, Decline

Back

Maturity