4.02: Celebrity Endorsements (S&E I)

Front

Which of the following is an example of a celebrity endorser: A publicist writing advertising copy, A college student posing for a print ad, A well-known person promoting a product, A business owner appearing in a commercial

Back

A well-known person promoting a product

Front

The most commonly used type of endorsement involves paying a celebrity to

Back

advertise a product.

Front

Why do some businesses sponsor college and high school sports teams to wear a manufacturer's clothing?

Back

To influence other students

Front

Which of the following is an example of a celebrity endorsing an event simply by being associated with it: Appearing in a print ad, Saying a tournament is great, Attending a grand opening, Cheering for a football team

Back

Attending a grand opening

Front

A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)

Back

testimonial.

Front

Which of the following is a true statement about using celebrity sports figures to endorse products: Only retailers use celebrity endorsers. Celebrities only endorse intangible products. Service businesses do not use sports figures. All types of businesses use well-known athletes.

Back

All types of businesses use well-known athletes.

Front

A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis rackets is an example of:

Back

cross-promotion

Front

Which of the following is an example of a celebrity promoting a service? A professional golfer endorsing a credit card, A former boxing champion advertising gas grills, A famous actress recommending exercise equipment, A popular comedian wearing a brand of athletic shoes

Back

A professional golfer endorsing a credit card

Front

Why do large fundraisers and major sporting events often invite celebrities to participate?

Back

To increase attendance

Front

Athletes are often considered to be particularly effective at promoting products related to their: sport, background, education, lifestyle

Back

sport