Ethos Logos Pathos Card Sort

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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to evoke feelings in the audience to persuade them.

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Example of Ethos:

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"Dentists all over the country recommend this toothbrush." This statement relies on the authority of dentists to build trust.

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Example of Logos:

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"I’ve had an iPad for a year and nothing bad has ever happened to it. That’s why I’m responsible enough to get a new cellphone." This uses logical reasoning based on past behavior.

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Example of Pathos:

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"Please donate to my cousin. She is going through her third round of chemotherapy and the medical bills are piling up." This appeals to the audience's emotions.

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How does Ethos differ from Pathos?

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Ethos focuses on credibility and trust, while Pathos focuses on emotional appeal.

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How does Logos support an argument?

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Logos supports an argument by providing logical reasoning, facts, and evidence.

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Why is Pathos effective in persuasion?

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Pathos is effective because it connects with the audience's emotions, making them more likely to respond.

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What role does Ethos play in writing?

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Ethos establishes the writer's credibility, making the audience more likely to accept their argument.