What is a combination mark?

A combination mark is a logo that combines both text and a symbol or icon.

What is the role of typography in logo design?

Typography in logo design refers to the style and arrangement of text, which can influence the perception of the brand.

What is brand recognition?

Brand recognition is the ability of consumers to identify a brand by its logo, colors, or other visual elements.

What is a logo's scalability?

Scalability refers to how well a logo maintains its integrity and clarity when resized, whether it's displayed on a business card or a billboard.

What is the importance of simplicity in logo design?

Simplicity in logo design helps create a memorable and versatile logo that is easily recognizable and can be used across various mediums.

What is a responsive logo?

A responsive logo is a logo that adapts in size and complexity depending on the context in which it is used.

What is the difference between a logo and a brand?

A logo is a visual symbol of a brand, while a brand encompasses the overall perception, values, and experiences associated with a company.

What is a logo's target audience?

A logo's target audience refers to the specific group of consumers that the brand aims to attract and communicate with through its visual identity.

Logos Flashcards

Student preview

15 questions

Show all answers

1.

FLASHCARD QUESTION

Front

What is a logo?

Back

A logo is a graphic mark, emblem, or symbol used to promote public identification and recognition of a brand or organization.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

2.

FLASHCARD QUESTION

Front

What is the purpose of a logo?

Back

The purpose of a logo is to create a visual representation of a brand that is easily recognizable and conveys the brand's identity and values.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

3.

FLASHCARD QUESTION

Front

What are the different types of logos?

Back

The different types of logos include wordmarks (text-based), lettermarks (initials), pictorial marks (icons), abstract logo marks, and combination marks.

4.

FLASHCARD QUESTION

Front

What is a brand identity?

Back

Brand identity is the visible elements of a brand, such as color, design, and logo, that distinguish it from other brands.

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

5.

FLASHCARD QUESTION

Front

What is the significance of color in logos?

Back

Color in logos can evoke emotions and convey messages; different colors are associated with different feelings and meanings.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

6.

FLASHCARD QUESTION

Front

What is a wordmark logo?

Back

A wordmark logo is a logo that consists of the brand's name in a stylized typeface.

7.

FLASHCARD QUESTION

Front

What is a pictorial mark?

Back

A pictorial mark is a logo that uses a recognizable image or icon to represent a brand.

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