Product/Service development and branding

Front

What is the most common thing customers remember?

Back

Brand Identity

Front

Your brand ____________ is what you can do and what you promise your customers

Back

Purpose

Front

The language that you use on your website is part of

Back

Brand Messaging

Front

Why is it important for a company or organization to develop a strong brand?

Back

communicate with customers, engage customers, have a strong long-lasting successful company.

Front

Your brand identity includes all of the following except: Logo, Colors, Website characteristics, Power brand statement

Back

Power brand statement

Front

Which is the following is not a stage of the product life cycle: Introduction, Maturity, Growth, Deceased?

Back

Deceased

Front

The company focuses on promotion and production in this stage

Back

Introduction

Front

The major goal is to draw attention to the product

Back

Introduction

Front

Much of the target market knows about the product

Back

Growth

Front

During this stage, a company spends more of its marketing dollars fighting off the competition.

Back

Maturity