ADVERTSING F.2022: HISTORY, TARGET & FUNCTIONS REVIEW

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Most modern advertising can essentially trace its roots to 1441 the invention of the Gutenberg printing press.

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True

Front

In 1704 the first newspaper ad in America was published in the Boston Globe

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True

Front

Is marketing the process of developing, promoting, and distributing products to satisfy customers' wants and needs?

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True

Front

A target market can best be defined as a specific group of people you are trying to reach.

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True

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Psychographics

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Segmenting a market based on mental and emotional characteristics of customers

Front

__________ is the process of determining your customer's wants and satisfying their needs.

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Selling

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___________ involves the way a company tells potential customers about their product and includes informing, persuading and reminding.

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Promoting

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______________ is determining how much to charge in order to make a PROFIT. Factors to consider are how much are COMPETITORS charging and how much customers are WILLING to PAY.

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Pricing

Front

_______________ is developing, maintaining or improving a product(s).

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Product Service Management

Front

Financing is getting the money necessary for the operation of a business; i.e. business loans, credit and payment terms, etc.

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True