Chapter 15: Persuasive Presentations

Front

A persuasive presentation is designed strategically to ______ change in the audience.

Back

induce

Front

In the context of persuasion, 'who and what you are' relates to: Pathos, Logos, Ethos, Mythos

Back

Ethos

Front

Ethos can be defined as the ______ of the source in persuasion.

Back

credibility

Front

Fill in the blank: _______ is a form of proof that involves eliciting fear to change behavior.

Back

Fear appeal

Front

Which form of proof involves storytelling?

Back

Narrative

Front

Fill in the blank: Persuasive imagery is a method of persuading an audience with _______ visualization of products.

Back

fast-paced and dazzling

Front

Fill in the blank: Narrative is a form of proof that involves _______.

Back

storytelling

Front

Fill in the blank: _______ is an emotional proof that involves storytelling.

Back

Narrative

Front

Fill in the blank: The second step in the Monroe Motivated Sequence is ______.

Back

Need

Front

Which step in the Monroe Motivated Sequence focuses on providing a solution to the problem?

Back

Satisfaction