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What is Testimonial in propaganda?

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A technique where a famous person endorses a product or idea, aiming to persuade the audience by leveraging the celebrity's credibility.

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What is Transfer in propaganda?

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A technique that associates a product or idea with something that is already liked or respected, to evoke positive feelings.

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What does 'Beautiful People' technique refer to in advertising?

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A propaganda technique that uses attractive individuals to promote a product, suggesting that using the product will enhance one's own attractiveness.

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What are Glittering Generalities?

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Vague, emotionally appealing phrases that are associated with highly valued concepts and beliefs, but lack concrete meaning.

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What is Logos in persuasion?

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A mode of persuasion that appeals to logic and reason, using facts, statistics, and logical arguments.

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What is Bandwagon in propaganda?

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A technique that suggests that everyone is doing something, encouraging others to join in to avoid being left out.

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What is Plain Folks in advertising?

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A technique that presents the speaker or product as ordinary and relatable, appealing to the average person.

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What is Ethos in persuasion?

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A mode of persuasion that relies on the credibility and ethical appeal of the speaker or source.

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What is Pathos in persuasion?

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A mode of persuasion that appeals to the audience's emotions, aiming to elicit feelings that influence their decision.

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What is Name-calling in propaganda?

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A technique that involves labeling an opponent or competing product with negative terms to discredit them.