Ethos, Pathos, Logos

Front

What is Ethos?

Back

Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

What is Pathos?

Back

Pathos is a rhetorical appeal to emotion. It aims to persuade an audience by eliciting feelings such as pity, fear, or joy.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

What is Logos?

Back

Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

What is Rhetoric?

Back

Rhetoric is the art of persuasion, using language effectively to convince or influence an audience.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

How does Ethos function in advertising?

Back

Ethos in advertising builds trust by showcasing the credibility of the brand or spokesperson, often using endorsements.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

How does Pathos function in advertising?

Back

Pathos in advertising appeals to the audience's emotions, often using storytelling or evocative imagery to create a connection.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

How does Logos function in advertising?

Back

Logos in advertising uses logical arguments, facts, and statistics to persuade the audience about the benefits of a product.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

Give an example of Ethos in a commercial.

Back

A commercial featuring a doctor endorsing a health product is an example of Ethos, as it relies on the doctor's credibility.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

Give an example of Pathos in a commercial.

Back

A commercial showing a sad animal in a shelter to encourage donations is an example of Pathos, as it evokes feelings of compassion.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

Give an example of Logos in a commercial.

Back

A commercial that presents statistics about the effectiveness of a product is an example of Logos, as it appeals to logic.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5