Digital Marketing Test Review (#5)

Front

Net Promotor Score

Back

% of promotors (-) % of detractors

Front

Conversion Rate

Back

Percentage of customers who take a desired action such as clicking on a link, making a purchase, watching a video, etc.

Front

Page Views

Back

An Awareness KPI

Front

Click Path

Back

Shows how users proceed through the information on a website

Front

Followers

Back

An Awareness KPI

Front

Page Rank

Back

Rank based on algorithms used by a search engine to determine the most popular/appropriate website to answer what you've searched for.

Front

Backlinks are also known as "inbound links", they are links from one website to a page on another website (gives authority). True or False?

Back

True

Front

Social Media Algorithms: Sorting posts in a users' feed based on relevancy instead of publish time

Back

Sorting posts in a users' feed based on relevancy instead of publish time

Front

SSL

Back

A standard security feature which establishes an encrypted link between a website and a customer.

Front

Floating Ads

Back

Ad appears in a layer over the content but is not in a separate window.