MKT PRIN-AKS 7 Review and Practice

Front

What is the primary focus of marketing research?

Back

Obtaining information about customer behavior, opinions, and plans

Front

LL Bean completed a survey to gather feedback about their new winter snow boots. What type of research is this?

Back

Primary

Front

Marketing research is used to determine all of the following EXCEPT: Test product features, Learn about competition, Determine customer preferences

Back

Promote new products

Front

Marketing research involves the process and methods used to information, it, and the findings. Options: Gather, analyze, report, Gather, examine, question

Back

Gather, analyze, report

Front

The Georgia DMV decided to create a new campaign to bring awareness to teen drivers. They created a survey to place on their Facebook page and analyzed the data before airing the ad. This is an example of:

Back

Primary

Front

Who uses marketing research? Small businesses, Large businesses, Government agencies, All of the above

Back

All of the above

Front

This type of research is typically done by a survey.

Back

Quantitative

Front

This type of research typically reflects attitudes, behaviors, and brand awareness.

Back

Qualitative

Front

The Georgia Department of Education conducted a phone survey to determine the overall consensus of the amendments for the upcoming election. What type of research is this?

Back

Attitude

Front

What type of research is conducted to determine the size of the market and competition in the surrounding area for a new restaurant?

Back

Market Intelligence