MH31-4.04 SEM 1 Study Guide

Flashcard
•
Business
•
12th Grade
•
Hard
Wayground Content
FREE Resource
Student preview

20 questions
Show all answers
1.
FLASHCARD QUESTION
Front
Which of the following is an example of a celebrity endorser: A publicist writing advertising copy, A college student posing for a print ad, A well-known person promoting a product, A business owner appearing in a commercial
Back
A well-known person promoting a product
2.
FLASHCARD QUESTION
Front
The most commonly used type of endorsement involves paying a celebrity to:
Back
advertise a product.
3.
FLASHCARD QUESTION
Front
Why do some businesses pay college and high school sports teams to wear a manufacturer's clothing?
Back
To influence other students
4.
FLASHCARD QUESTION
Front
Which of the following is an example of a celebrity endorsing an event simply by being associated with it: Appearing in a print ad, Saying a tournament is great, Attending a grand opening, Cheering for a football team
Back
Attending a grand opening
5.
FLASHCARD QUESTION
Front
A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n):
Back
testimonial.
6.
FLASHCARD QUESTION
Front
Which of the following is a true statement about using celebrity sports figures to endorse products: Only retailers use celebrity endorsers., Celebrities only endorse tangible products., Service businesses do not use sport figures., All types of businesses use well-known athletes.
Back
All types of businesses use well-known athletes.
7.
FLASHCARD QUESTION
Front
A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of:
Back
cross-promotion.
Create a free account and access millions of resources
Similar Resources on Wayground
10 questions
Eng12 - Unit 8: A world of work (Vocab)

Flashcard
•
KG
15 questions
Deviance and Social Control Flashcard

Flashcard
•
12th Grade
15 questions
The Crucible/Red Scare Intro

Flashcard
•
11th Grade
15 questions
CNN 10 - 10/25/24

Flashcard
•
11th Grade
15 questions
15 Advertising Techniques Flashcard

Flashcard
•
11th Grade
15 questions
Rhetorical Situation and Appeal

Flashcard
•
11th Grade
15 questions
Spending

Flashcard
•
12th Grade
15 questions
The Year Creators Took Over

Flashcard
•
11th Grade
Popular Resources on Wayground
10 questions
Video Games

Quiz
•
6th - 12th Grade
10 questions
Lab Safety Procedures and Guidelines

Interactive video
•
6th - 10th Grade
25 questions
Multiplication Facts

Quiz
•
5th Grade
10 questions
UPDATED FOREST Kindness 9-22

Lesson
•
9th - 12th Grade
22 questions
Adding Integers

Quiz
•
6th Grade
15 questions
Subtracting Integers

Quiz
•
7th Grade
20 questions
US Constitution Quiz

Quiz
•
11th Grade
10 questions
Exploring Digital Citizenship Essentials

Interactive video
•
6th - 10th Grade