EVOLVE 4 - Unit 4 - Flashcard 1

Front

What is a slogan?

Back

A slogan is a short, memorable phrase used in advertising to convey the essence of a brand or product, often designed to motivate or inspire action.

Tags

CCSS.L.11-12.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.8.2D

CCSS.W.9-10.2D

Front

What are logos?

Back

Logos are graphic symbols or designs that represent a brand or company, often used on products and marketing materials to create brand recognition.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

What are status symbols?

Back

Status symbols are material possessions or attributes that signify a person's social status or wealth, such as luxury cars, designer clothing, or large homes.

Tags

CCSS.RI. 9-10.9

CCSS.RI.11-12.9

CCSS.RL.11-12.2

CCSS.RL.8.2

CCSS.RL.9-10.2

Front

What is a sponsor?

Back

A sponsor is a person or organization that provides financial support to an event, team, or individual in exchange for advertising or promotional opportunities.

Tags

CCSS.L.11-12.4C

CCSS.L.6.4C

CCSS.L.7.4C

CCSS.L.8.4C

CCSS.L.9-10.4C

Front

What is merchandising?

Back

Merchandising is the practice of promoting and selling products, often through branded items like clothing, to enhance brand visibility and consumer engagement.

Tags

CCSS.RI.11-12.8

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.11-12.8

CCSS.RL.9-10.7

Front

How do slogans influence consumer behavior?

Back

Slogans can influence consumer behavior by creating emotional connections, enhancing brand recall, and motivating consumers to take action, such as making a purchase.

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

Front

What role do logos play in branding?

Back

Logos serve as visual identifiers for brands, helping consumers recognize and differentiate products in a crowded marketplace.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

Why are status symbols important in marketing?

Back

Status symbols are important in marketing because they appeal to consumers' desires for social recognition and prestige, often driving purchasing decisions.

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

Front

What is the relationship between sponsors and advertising?

Back

Sponsors use advertising to promote their brand through events or teams they support, creating visibility and association with positive experiences.

Tags

CCSS.RI.8.2

CCSS.RL.11-12.2

CCSS.RL.7.1

CCSS.RL.8.1

CCSS.RL.9-10.2

Front

What is the purpose of merchandising in business?

Back

The purpose of merchandising is to increase sales and brand awareness by creating appealing product displays and promotional items that attract consumers.