Principles of Design

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Contrast

Back

The arrangement of opposite elements to create visual interest (i.e. light & dark, bright & dull, thick & thin, etc.)

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Balance

Back

The visual equalization of an artwork.

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Movement

Back

To produce the look of action or to cause the viewer’s eye to sweep over the artwork in a certain manner.

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Rhythm

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Using the art elements to produce the look and feel of movement with a visual tempo or beat.

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Variety

Back

A principle of art that adds visual interest by combining elements (shapes, colors, etc) that are different from each other.

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Pattern

Back

Repetition of an element of art (shapes, lines, or colors) in a recognizable organization.

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Proportion

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The relationship in size of one part of a work of art to another.

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Emphasis

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To call attention to the main subject of an artwork.

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Unity

Back

The visual quality of wholeness or oneness achieved through effective use of the elements of art and principles of design.