BSM 301 Midterm Sp 24

Front

Regardless of your personality, age, or background, you can learn to sell.

Back

True

Front

Which word is most likely to begin a closed-ended question? Options: How, Why, What, Is

Back

Is

Front

Which of the following is NOT a potential type of signage at a sport venue? Vinyl Banner, LED Display, Dasher Board

Back

Radio Advertiesment

Front

Which of the following ticket inventories may be a good fit for a B2B customer? Season Tickets, Group Tickets, Luxury or Premium Seating, All of the Above

Back

All of the Above

Front

Broadcasters increase their market share and value by buying the rights to broadcast a sporting event to viewers.

Back

True

Front

Digital media is having little effect on the sport world.

Back

False

Front

What are some characteristics of an effective salesperson? Empathy, Strong Belief in the Product, Ego Drive, All of the Above

Back

All of the Above

Front

Which of the following may be an example of a gatekeeper? Secretary, Spouse, Fellow Employee, All of the Above

Back

All of the Above

Front

Which of the following is NOT a type of sponsorship? Title Sponsor, Presenting Sponsor, Naming-Right Sponsor, Group Sponsor

Back

Group Sponsor

Front

Tickets and access to hospitality with food and entertainment are highly sought after commodities at many events.

Back

True