U4L5 BW Intro

Front

Which of the following is an example of geographic segmentation? Options: Targeting customers based on their interests, Targeting customers based on their income, Targeting customers based on their geographic location, Targeting customers based on their attitudes towards a brand

Back

Targeting customers based on their geographic location

Front

Which of the following is NOT a variable used in behavioral segmentation? Loyalty to a team, Geographic location, Knowledge of brand, Attitudes

Back

Geographic location

Front

What is one advantage of market segmentation?

Back

It allows for more precise targeting of customers.

Front

What is a market?

Back

A person or group who is willing and able to spend money.

Front

What is the purpose of market segmentation?

Back

To sort people into groups for target marketing.

Front

Which of the following is NOT a variable used in psychographic segmentation? Religion, Interests, Income, Lifestyle

Back

Income

Front

What is one example of demographic segmentation? Options: Dividing customers based on their age, Dividing customers based on their geographic boundaries, Dividing customers based on their religion, Dividing customers based on their interests

Back

Dividing customers based on their age