ICDC Marketing Cluster Exam Practice 2023

Front

What are the three main types of torts?

Back

Intentional, negligent, and strict

Front

A sportswear company sells its products through only a couple sporting goods retailers in a specific region. This is an example of ________ distribution.

Back

selective

Front

Which of the following statements about wholesalers is true: They buy from agents and sell to producers. They buy from producers and sell to retailers. They buy from producers and sell to agents. They buy from retailers and sell to consumers.

Back

They buy from producers and sell to retailers.

Front

Which of the following is an impact that technology has on the channel management function:

Back

It increases efficiency throughout the channel.

Front

A shampoo company offers a one-off payment to a couple supermarket chains in an effort to make sure their product appears prominently on their shelves. This scenario is an example of

Back

a slotting allowance.

Front

Darius coordinates channel management with which element of the marketing mix?

Back

Place

Front

As a result of a wholesaler shipping its product later than expected, a dog food manufacturer and several retail stores are upset with the wholesaler. This is an example of ________ conflict.

Back

vertical

Front

When performed successfully, affinity marketing may result in which of the following: Attracting new customers and building trust, Strengthening credibility and lowering brand identity, Building loyalty and decreasing brand awareness, Raising brand awareness and alienating customers?

Back

Attracting new customers and building trust

Front

If you want to remain objective when receiving feedback, you should

Back

maintain a growth mindset.

Front

What organizational method would make most sense for Stephanie's progress report on her team's actions over the past couple weeks? Options: Most important to least important, Inductive order, Chronological order, Compare and contrast

Back

Chronological order