Design Principles

Front

Keeping elements straight and in order.

Back

ALIGNMENT

Front

Arranging elements to show their importance.

Back

VISUAL HIERARCHY

Front

Using differences in color, size, and shape to highlight elements.

Back

CONTRAST

Front

repeating certain design elements or styles.

Back

REPETITION

Front

Enclosed spaces defined by boundaries.

Back

SHAPES

Front

Distributing visual weight evenly or asymmetrically.

Back

BALANCE

Front

Choosing and applying a color scheme.

Back

COLOR

Front

The space around and between design elements.

Back

SPACING

Front

Making important elements stand out

Back

EMPHASIS

Front

The sizing and scaling of elements in relation to each other.

Back

PROPORTION