Chapter 18 Flashcard

Front

A markup price is used

Back

to make a profit for the retailer, when a retailer buys a product from a wholesaler, when a product follows an indirect distribution channel.

Front

The type of pricing strategy that focuses on how much customers are willing to pay for a product is called

Back

demand-based pricing

Front

The type of distribution that gives an authorized dealer the sole rights to sell a product is called

Back

exclusive

Front

The practice of combining the price of several products into one price is called

Back

bundling

Front

Which of the following is not one of the "Five P's" of marketing strategy? Product, Place, Percentage, People

Back

Percentage

Front

Which of the following is true about marketing goals?
Options:
they are action-oriented,
they should be measurable,
they should agree with your business plan's objectives,
all of the above

Back

all of the above

Front

How you price your product or service may affect how your customers perceive its

Back

quality

Front

The marketing strategy “Place” refers to

Back

selling and delivery methods

Front

A marketing plan details marketing goals and strategies for reaching them.

Back

True

Front

The combination of products a business sells is called its marketing mix.

Back

False