Marketing SLO practice 1

Front

At what stage in the product life cycle would it be most likely to make a decision about deleting the product? Options: Introduction, Growth, Maturity, Decline

Back

Decline

Front

What is the term that refers to a product's identity, as represented by its name and/or mark?

Back

Brand

Front

What is the difference between a customer and a consumer?

Back

A customer buys product while a consumer uses product.

Front

At what stage of the product life cycle do sales start to grow at a slower pace, or even level off?

Back

Maturity

Front

Which of these products are goods? Car repair, Taxi ride, New tires, Hair cut

Back

New tires

Front

What is the term for unprocessed natural resources that are refined into end products?

Back

Raw materials

Front

What is the main reason why generic products can be sold at a reduced price?

Back

Less money is spent to advertise and promote them

Front

Which of these terms refers to the group of all the product lines offered for sale by a company? Brand, Marketing Mix, Product Mix, Target Market

Back

Product Mix

Front

Which of these statements describes Time utility? Offer the product just as the need for it arises, Provide the customer with more knowledge, Put the product in a convenient place , Change the material or parts to make a new product

Back

Offer the product just as the need for it arises

Front

Which of these items is typical of business buying behavior? More likely to negotiate on price, Has more frequent contact with the seller, Commonly buys in larger amounts

Back

All of the above