BAN 450 Flashcard #3

Front

How is 'Revenue per Visit' classified? Options: Top of Funnel Metric, Middle of Funnel Metric, Bottom of Funnel Metric, Cross-Funnel Metric

Back

Bottom of Funnel Metric

Front

Which metric indicates whether website content is relevant? Options: Average Order Value, Click-through Rate, Bounce Rate, Social Shares

Back

Bounce Rate

Front

What does 'Banner Click %' measure?

Back

Percentage of visitors clicking on banners

Front

Which metric is considered a drill-down metric in BOFU analysis? Options: Retargeting Flowchart, Average Order Value, Individual Funnel Conversion Rates, New Visitors

Back

Individual Funnel Conversion Rates

Front

Algorithms used in marketing can produce biased outcomes.

Back

True

Front

Days to conversion is a Bottom of Funnel (BOFU) metric.

Back

True

Front

Visitor recency excludes new visitors when calculating engagement.

Back

True

Front

Revenue per visit is calculated by dividing total revenue by the number of visits.

Back

True

Front

Which of these is an example of algorithmic bias in marketing?
- Showing higher-priced hotel options to Mac users
- Personalizing content based on user demographics
- Reducing website loading speed

Back

Showing higher-priced hotel options to Mac users

Front

How is 'Revenue per Visit' classified? Options: Top of funnel, Middle of funnel, Bottom of funnel, Cross Funnel

Back

Bottom of funnel