Front

What is a Testimonial in advertising?

Back

A Testimonial is an advertising technique that uses a quote, recommendation, or personal experience from an individual or group who believes that the product/service is important and suggests that others may find it valuable as well.

Tags

CCSS.RI. 9-10.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Front

What does it mean when propaganda is described as one-sided?

Back

It means that the information presented is biased, favoring one side and not providing a balanced view.

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Front

What is the Plain Folk advertising technique?

Back

The Plain Folk technique suggests that the product is a practical product of good value for ordinary people.

Tags

CCSS.RI. 9-10.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Front

What is the Bandwagon advertising technique?

Back

The Bandwagon technique suggests that everyone is using a product, so you should too, creating a sense of urgency to join the trend.

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Front

What is a Slogan in advertising?

Back

A Slogan is a catchy phrase or tagline used in advertising to convey the essence of a product or brand.

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Front

What is the Glittering Generalities technique?

Back

Glittering Generalities is an advertising technique that uses vague, positive phrases that sound good but lack specific meaning.

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Front

What is the Snob Appeal advertising technique?

Back

Snob Appeal suggests that using a product will elevate the user’s social status, making them feel superior.

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Front

What does the term 'Transfer' mean in advertising?

Back

Transfer is an advertising technique that associates the positive feelings of one thing with a product, creating a favorable impression.

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

Front

What is Name Calling in advertising?

Back

Name Calling is an advertising technique that involves attacking or labeling a competitor negatively to discredit them.

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Front

What is the purpose of using Humor in advertising?

Back

Humor is used to grab attention and create a positive association with the product, making it more memorable.

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5