Ethos, Pathos, Logos

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What is Ethos?

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Ethos is an appeal to trust, credibility, and ethics. It establishes the speaker's or writer's authority on a subject.

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What is Pathos?

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Pathos is an appeal to emotion. It aims to persuade an audience by eliciting feelings such as pity, fear, or happiness.

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What is Logos?

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Logos is an appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

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Give an example of Ethos in advertising.

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An advertisement featuring a doctor endorsing a health product uses ethos by leveraging the doctor's credibility.

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Give an example of Pathos in a speech.

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A speaker sharing a personal story about overcoming hardship to inspire others is using pathos.

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Give an example of Logos in a debate.

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Citing research studies and statistics to support an argument is an example of logos.

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What is the primary purpose of Ethos?

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The primary purpose of ethos is to establish the speaker's credibility and trustworthiness.

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What is the primary purpose of Pathos?

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The primary purpose of pathos is to connect with the audience emotionally and persuade them through feelings.

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What is the primary purpose of Logos?

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The primary purpose of logos is to persuade the audience through logical reasoning and factual evidence.

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How can you identify Ethos in a text?

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Look for references to the author's qualifications, experience, or ethical considerations.