Product Branding in Sports & Entertainment

Product Branding in Sports & Entertainment

Assessment

Flashcard

Business

9th - 12th Grade

Hard

Created by

Wayground Content

FREE Resource

Student preview

quiz-placeholder

50 questions

Show all answers

1.

FLASHCARD QUESTION

Front

This is a name, term, design, or symbol, or a combination of these, that identifies a business or organization.

Back

Brand

2.

FLASHCARD QUESTION

Front

This is the marketing strategy used to identify and differentiate a product, a service, or a company from competitors.

Back

Branding

3.

FLASHCARD QUESTION

Front

Nike’s Air Jordan basketball shoes have a very high perceived value by the customer. This high-perceived value does not reflect the actual cost to make and distribute the product, only how much it is perceived to be worth. This illustrates the concept of:

Back

Brand Equity

4.

FLASHCARD QUESTION

Front

Which of the following is a correct statement about brands? The brand tells customers what they can expect from a product or a service. The brand is the visual representation of a promise made to customers. Today, we tend to purchase brands and not products. All of these are correct statements about brands.

Back

All of these are correct statements about brands.

5.

FLASHCARD QUESTION

Front

These are the opportunities a business has to connect with customers and to reinforce the brand image in the mind of that customer.

Back

Touch Points

6.

FLASHCARD QUESTION

Front

This is a product created by a manufacturer or a distributor for resale using numerous retail outlets. Nike and Under Armour are good examples of these.

Back

National Brands

7.

FLASHCARD QUESTION

Front

These products and brands are usually created by a large retailer to be sold exclusively in their stores.

Back

Private Brands

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

By signing up, you agree to our Terms of Service & Privacy Policy

Already have an account?