Ethos, Pathos, Logos

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What is Ethos?

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Ethos is a rhetorical device that establishes credibility or trustworthiness of the speaker or writer. It appeals to the audience's sense of ethics and character.

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What is Pathos?

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Pathos is a rhetorical device that appeals to the audience's emotions. It aims to evoke feelings such as pity, anger, or joy to persuade.

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What is Logos?

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Logos is a rhetorical device that uses logic, facts, and reasoning to persuade the audience. It appeals to the audience's rationality.

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Example of Ethos in a speech.

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A speaker mentions their qualifications and experience to establish credibility, such as 'As a doctor with 20 years of experience...'

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Example of Pathos in advertising.

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An advertisement shows a sad puppy in a shelter to evoke feelings of compassion and encourage adoption.

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Example of Logos in an argument.

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A politician presents statistics about unemployment rates to logically argue for a new job creation program.

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How does Ethos differ from Pathos?

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Ethos focuses on credibility and character, while Pathos focuses on emotional appeal.

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How does Logos support an argument?

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Logos supports an argument by providing logical reasoning, facts, and evidence that the audience can analyze.

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What role does Ethos play in persuasive writing?

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Ethos helps to build trust with the audience, making them more likely to accept the writer's argument.

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What is an emotional appeal?

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An emotional appeal is a persuasive technique that aims to elicit an emotional response from the audience.