Ethos Pathos Logos

Front

What is Ethos?

Back

Ethos is a method of persuasion that relies on the credibility or character of the speaker. It aims to establish trust and authority.

Front

What is Pathos?

Back

Pathos is a method of persuasion that appeals to the audience's emotions and feelings.

Front

What is Logos?

Back

Logos is a method of persuasion that uses logic, facts, statistics, and data to support an argument.

Front

Give an example of Ethos in advertising.

Back

An example of Ethos is a celebrity endorsement, such as Michael Jordan promoting Air Jordans.

Front

Give an example of Pathos in a charity appeal.

Back

An example of Pathos is a message that says, 'Donate just $1 a day to starving children. Make sure no one goes hungry under your watch!'

Front

Give an example of Logos in a product advertisement.

Back

An example of Logos is a claim that 'A 32oz bottle of Tide can wash 32 loads of laundry.'

Front

How does Ethos build trust?

Back

Ethos builds trust by demonstrating the speaker's credibility, expertise, or moral character.

Front

How does Pathos influence decision-making?

Back

Pathos influences decision-making by evoking emotions that can lead to a sympathetic response or action.

Front

How does Logos support an argument?

Back

Logos supports an argument by providing logical reasoning, evidence, and factual information.

Front

What is the primary goal of using Ethos in persuasion?

Back

The primary goal of using Ethos is to convince the audience of the speaker's reliability and authority.