Hospitality and Tourism DECA event prep

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A statistical study to identify patterns or trends in a marketing situation

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Descriptive Research

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The process of communicating with a particular group who is most likely to become customers. A target market is usually defined by demographic, geographic and psychographic characteristics

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Target Marketing

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Trade Show

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An event at which business within the same or similar industries promote their products

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Economic Impact

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The costs or benefits that a particular event, policy change or situation has on the economy

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The process of creating, communicating, delivering and exchanging offerings that have value for customers to generate profits for a business.

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Marketing

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Product Life Cycle

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The stages that a product goes through in its life: Introduction, Growth, Maturity and Decline.

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Hotel products and services designed to appeal to guests

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Amenity

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Hospitality

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A variety of businesses who serve people who are away from home.

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Display ads

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A large advertisement - typically in a magazine or newspaper, with large graphics. Also refers to online advertisements that may also include video and audio.

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Utilizing a current company’s recognizable brand name to introduce a new or upgraded product

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Product Extensions