Chapter 6: Marketing Starts with Customers

Front

What are the decision processes and actions of consumers as they buy services and products known as?

Back

Buying Behavior

Front

(blank) is a frame of mind developed from a person's values, beliefs, and feeling.

Back

Attitude

Front

A (blank) is anything you require to live.

Back

Need

Front

The set of positive or negative factors that direct individual behavior is known as (blank).

Back

Motivation

Front

The way a person lives as reflected by material goods, activities, and relationships is know as (blank).

Back

Lifestyle

Front

The reasons that you are buying are (blank).

Back

Buying Motives

Front

The (blank) is the process by which consumers collect and analyze information to make choices among alternatives.

Back

Consumer Decision Making Process

Front

(blank) is the study of consumers and how they make decisions.

Back

Consumer Behavior

Front

A (blank) is an unfulfilled desire.

Back

Want

Front

The history, beliefs, customs, and traditions of a group is known as the (blank).

Back

Culture