Business of Retail Chapter 3 Review

Front

While the season is changing from summer to back to school, a manager asks a sales associate for ideas on a sales strategy that will help clear out the remaining summer merchandise. Which strategy is most likely to help reach this goal? Options: Introduce an employee incentive plan for the salesperson who sells the most summer apparel that week., Suggest shipping the summer merchandise to an outlet store to make room for the spring line., Put up signs throughout the store stating that all summer merchandise is "while supplies last.", Reduce pricing on summer apparel by 60% or more and add incentives for purchasing sunscreen, bathing suits, and tank tops.

Back

Reduce pricing on summer apparel by 60% or more and add incentives for purchasing sunscreen, bathing suits, and tank tops.

Front

Your store is running a promotion on pickles. They have created an end-cap display. A customer accidentally runs into the display with their shopping cart and many bottles of pickles fall and break. You see the mess as you walk by. What's the best next step for the sales associate?

Back

Check on the shopper to ensure they are unharmed and direct traffic away from the area until it can be cleaned up.

Front

What should a store do with their 4th of July merchandise on the 5th of July?

Back

Mark down the merchandise.

Front

Sharon is a sales associate and recently changed the arrangement of merchandise on the sales floor and would like to determine whether the new setup is helping sales. Which is the best way for Sharon to accomplish this?

Back

Pull sales reports from before and after the merchandising change and compare the associated sales figures.

Front

______________ is not an example of suggestive selling technique.

Back

A messy display of tank tops.

Front

A shoe store is selling sandals, and a sales associate notices that a nearby department store is running a sale on sandals for the same price. What is the best strategy the associate can use to make sure the shoe store's sandals sell? Options: Use approved signage that advertises the sandals as the store's "Everyday low price." Check the competitor's website for policies and additional service offerings. Visit the competitor's store to view their merchandise displays and prepare similar displays in order to increase visibility of the merchandise. Discount the shoe store's selection of sandals by 10% to ensure the store is offering the lowest price.

Back

Use approved signage that advertises the sandals as the store's "Everyday low price."

Front

___________ is the action of promoting and selling products and services through advertising, space management, and product branding.

Back

Marketing

Front

What would be the proper way to process the sale at the register for 2 Black Beans, 5 Kidney Beans, and 3 Golden Corn cans? Options: Scan the 10 cans individually., Scan 1 can of black beans and update the quantity to 2; 1 can of kidney beans and update the quantity to 5; and 1 can of golden corn and update the quantity to 3., Scan 1 can of beans and update the quantity to 8, and 1 can of golden corn, & update the quantity to 2., Scan any can and update the quantity to 10.

Back

Scan 1 can of black beans and update the quantity to 2; 1 can of kidney beans and update the quantity to 5; and 1 can of golden corn and update the quantity to 3.

Front

Visual merchandising accomplishes which of the following:
- Organizes merchandise in the stockroom.
- Promotes products using magazine advertisements.
- Allow customers to make a connection with products.
- Creates advertising billboards

Back

Allow customers to make a connection with products.

Front

Which statement best describes having hands-on instructional classes (i.e. interior painting, laying tiles, repairing a leaky faucet, etc.) at Lowe's, the home improvement store?

Back

Customers' confidence in instructors will in turn boost their own confidence so that they can complete a project on their own after visits to the store to take classes.